Early Adopters

Finding and engaging with them

Course Summary

About the Course

Is your startup needing help with any of the following?

  • Struggling to validate idea
  • Looking for course correction
  • Difficulties in getting users, customers on board
  • Not sure if running on “founder intuition” will work
  • Getting first paid customer
  • Don’t know if the problem is relevant
  • Don’t know how to build a product that customers want
  • No traction
  • Grow from one customer to ten customers
  • Finding prospects
  • Trying to increase chances of attracting investment
If the answer to any of the questions above is yes, then this course is for you. The course will help you learn how it is a prudent strategy to go for early adopters.

The riskiest assumption, for your start-up, in the beginning, is whether there are any people actively trying to solve the problem your product will solve for them. These are the people we call early adopters.

If you are able to locate them and engage with them in your early stage of startup building; you are on a right path.

Who is this course for?

This is course is more for founders of startups :

  • At pre-beta stage
  • At discovery stage
  • Building MVPs
  • Struggling to validate idea
  • Having difficulties in getting users, customers
  • Still running on a lot of “founder intuition.”
  • Who are finding it tough to get first paid customer

How will this course help you?   
This course is designed, with coaching as an element built into it.

When you are struggling your early-stage business building,  discussion forums and local meetups provide some value to you but they do have limitations if you need hand holding.

Your own trial and error method would possibly take you there, but it might take much longer and you are not sure if you are doing it right.
This course provides you information, helps you gain understanding in the context your customised situation, and provides an option of hand-holding when you need. Besides, use of proven methods, efficient tools would just ensure you reach your goals sooner than you want.

What outcomes can you expect?

Some of the possible outcomes for your startup, as a result of this course, are :

  • Validation of problem
  • Validation of solution
  • Identify need to pivot
  • Identification and engagement with early adopters
  • Minimising wasteful efforts
  • Greater chances for product-market fit
  • Discover new opportunities that could work
  • Discover ways to find early adopters
  • Your first paying customer
  • Your first ten customers
  • Traction building
  • Interest from potential investors

Course Curriculum